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A demographer debunks the myths about the census

SPURRED on by the publication of inaccurate details about the Census by media outlets that ought to know better, government conspiracy theories have dominated the lead up to this year’s undertaking.

This has led to widespread calls to boycott or provide deliberately misleading information in protest, without anyone stopping to consider the potential consequences of these actions.

Census data is an incredibly valuable tool which is integral to the planning of Australias future. We cannot afford for the Census to be sabotaged.

Concerns have been raised about privacy, security and government powers. Certainly, fears over data linkage and longer retention of names and addresses as part of Census 2016 are understandable, but the misinformed and exaggerated claims relating to the changes have the potential to undermine our ability to assess the wellbeing of our most important capital us.

Not to mention the adverse consequences which would result from boycotts and false responses for informing our understanding about the composition and geographic distribution of populations across Australia.

Evidence-based decision making is a feature of effective and efficient modern government. I think wed all agree we want governments to make decisions based on evidence rather than a whim, but evidence is only as good as the data that informs it.

Say what you will about the Federal Government, but know this: the Australian Bureau of Statistics (ABS) is governed by a legislative framework by which it as Australias statistical authority is mandated to collect the Census and keep it safe.

More importantly, the ABS is fiercely independent of government, and takes our privacy and data security very seriously. The legislation prohibits the ABS from releasing any identifiable information outside the confines of the closely guarded Bureau not even the prime minister can get his hands on your Census data!

It doesnt stop there. The ABS only releases de-identified, confidentialised data. This means you cannot be identified. Ask some researchers and theyll tell you of receiving requested data that has been so highly confidentialised by the ABS it cannot be used in intended analyses.

Compare the ABS and Census to your passport (which does enable tracking) and the suite of Human Services data (which keeps your name alongside your information). So what is it that has people so worried about this Census surely data innovation that makes our lives better is a good thing?

Consider your local area: parks, footpaths, shopping centres, food outlets, sporting and entertainment facilities, doctors, hospitals, schools, community centres, employment and industry, transport networks, power and water supplies, environment, and waste management. The list goes on.

These services are informed by Census information. Sabotaging this years Census risks our future in what might be subtle ways now but with substantial adverse consequences for everyone later on.

Lets not take sewerage and waste management for granted, please I enjoy my flushable toilet!

We must also consider the significant benefits of name and address data retention.

Linking Census to produce data which is stripped of any identifiable details can be used to produce more accurate information to shape policy. And Australia is behind the times Canada, United Kingdom, United States, and New Zealand retain names and address for data integration.

Until linkage was undertaken in a recent ABS project incomplete and incorrect data was relied upon to calculate the life expectancy gap between Indigenous and non-Indigenous Australians.

This is because data inputs relied on third party identification of Indigenous status via deaths notification, rather than self-reported (from the Census). In other words, the Closing the Gap target was not properly informed.

Take schools as a potential area for data innovation. Without accurate data we cannot predict which areas are going to need new schools or more investment for existing ones. Im sure parents in inner Sydney will tell you of the nightmare it is enrolling kids in local primary schools and the inadequate infrastructure. Smarter use of Census data could result in greater preparedness for the incoming of five and six year olds into kindergarten.

Ultimately, sabotaging Census isnt about you or me, its about all of us the whole is only as good as the sum of its parts. So lets remove our tinfoil hats, and take to the keyboard or pen and be proud to say who we are in this years Census (Tuesday, August 9).

We all have a stake in the future of this country. Lets play a part.

Dr Liz Allen is a demographer at the Centre for Aboriginal Economic Policy Research in the Australian National University. Follow her on Twitter @DrDemography

Accc wants more pain for nurofen

THE consumer watchdog is appealing a $1.7 million fine handed to Reckitt Benckiser over claims Nurofen could target specific kinds of pain.

The penalty was handed down by the Federal Court last month after the drugmaker admitted it had breached the Australian Consumer Law by making false and misleading claims in its marketing.

The Specific Pain range Back Pain, Period Pain, Migraine Pain and Tension Headache all contained the same active ingredient, ibuprofen lysine 342mg.

The Australian Competition and Consumer Commission had been seeking the maximum possible penalty of $6 million in order to act as a deterrent.

The ACCC will submit to the Full Court of the Federal Court that $1.7 million in penalties imposed on a company the size of Reckitt Benckiser does not act as an adequate deterrent and might be viewed as simply a cost of doing business, ACCC Chairman Rod Sims said in a statement.

This is particularly the case when the judge found that Reckitt Benckiser had made many millions in profits from sales of 5.9 million units of these products at around 8500 outlets during the relevant period.

Mr Sims has previously called for the penalty regime under the Australian Consumer Law, which allows for a maximum of $1.1 million per breach, to be

Under Australian Competition Law, individual breaches can be as high as $10 million, or companies can be fined up to 10 per cent of their turnover.

The largest penalty ever handed down under Australian Consumer Law was the $10 million Coles was forced to pay over its treatment of suppliers.

A Reckitt Benckiser spokeswoman said in a statement: Nurofen acknowledges that the ACCC has lodged an appeal in relation to the penalty decision of the Federal Court. Nurofen is carefully considering the appeal with its legal advisers.

Consumer group Choice has welcomed the appeal, describing the $1.7 million penalty as laughable. The fact that they are yet to remove the targeted pain relief claims from pain pill packs on supermarket shelves speaks volumes about how insignificant this penalty is, spokesman Tom Godfrey said.

Adding a waiver to the packs fine print will not take the pain out of your hip pocket.